Berkley Frittside

Experience the Evolution of Classic Crankbait Design: Introducing the Berkley® Frittside

Masterfully engineered by Bassmaster Classic® champion David Fritts, the Berkley® Frittside Crankbait represents the perfect fusion of traditional balsa wood action and modern durability. This innovative flat-sided design delivers unmatched performance when targeting pressured or sluggish bass in challenging conditions.

What Sets the Frittside Apart: The signature flat-sided profile generates maximum flash while perfectly mimicking natural prey, making it our most attention-grabbing crankbait to date. At the heart of this revolutionary design is our exclusive FlashDisc™ technology, providing exceptional tracking stability and that coveted balsa-like action that triggers strikes.

Performance You Can Trust:

• Superior castability with any baitcasting setup
• Premium Fusion19™ hooks ensure solid hooksets
• Available in 7' and 9' models with weighted bills for quick depth targeting
• Excels in water temperatures at both extremes
• Perfect for depths up to 10 feet

Whether you're fishing in crystal clear or stained water, the Frittside's tight, silent wiggle and natural presentation excel at converting strikes from even the most cautious bass. The larger models feature strategically weighted bills to quickly reach your target depth, while maintaining that perfect swimming action that made David Fritts a legend.

For those challenging days when other baits fall short, the Berkley® Frittside delivers professional-grade performance that keeps you in the game. From tournament anglers to weekend warriors, this is the crankbait that belongs in every serious angler's arsenal.