Shimano, established in 1921, is a global corporation with a significant presence in fishing tackle. Their fishing tackle division, founded in 1970, aligns with their mission to promote public health by encouraging outdoor activities. Shimano is known for its innovative technologies and dedication to enhancing the angling experience, focusing on performance, durability, and user comfort.

Shimano recognizes that fishing is more than just catching fish; it's about the overall experience. They strive to create products that enhance sensitivity, grip, and user comfort.