Berkley is an iconic American fishing tackle company, founded in 1937, well-regarded for its innovative science-based approach to developing popular products like Trilene fishing line and PowerBait scented lures.
Berkley is recognized for providing high-quality, effective, and durable fishing gear at an affordable price point, making it popular among both beginner and experienced anglers. Reviewers often praise its products for offering exceptional value, sensitivity, and strength. The company's ongoing commitment to scientific research into fish behavior ensures its products remain innovative and highly effective for catching more fish.
A popular freshwater spinnerbait designed in collaboration with Oklahoma professional angler Edwin Evers, known for its premium components, hand-tied PowerBait silicone skirt, and an extended-shank Fusion19 O'Shaughnessy hook.
Berkley Power Blade
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A popular, easy-to-use topwater prop bait designed to create an explosive surface action and attract bass with its noisy, cupped propeller tail.
Berkley Choppo
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Highly effective for catching sluggish or heavily pressured bass, especially in cold water conditions.
Berkley Frittside
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A classic ribbon-tail design, soft plastic fishing lure known for its effectiveness in freshwater fishing, particularly for bass.
Berkley PowerBait Power Worm
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A highly effective soft plastic creature bait designed primarily for flipping and pitching in heavy cover, and is infused with the exclusive PowerBait scent formula to encourage fish to hold on longer.
Berkley PowerBait Pit Boss
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A popular, versatile soft plastic fishing bait designed to mimic a crawfish, well known for its effectiveness in catching bass.
Berkley PowerBait Chigger Craw
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A popular, durable jig head designed for effective bottom fishing presentations with soft plastic worms.
Berkley Fusion Shakey Head
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A soft plastic swimbait featuring a realistic look, a vibrating paddle tail, and the well-known PowerBait scent to encourage fish to hold on longer.
Berkley PowerBait Swim Shad
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A highly effective soft plastic bait designed for trout fishing, known for its lifelike action and the irresistible scent/flavor formula.
